When I joined iSELF in January 2024, it was a new name in a crowded, trust-sensitive category: mental health care in Dhaka. People searching for a psychologist are not browsing casually — they need someone they can trust, quickly. That made search the most important channel to win.
Today iSELF sits on Google’s first page — often at #1 — for the category’s most competitive searches, holds a 5.0★ rating on its Google Business Profile, and books more than 300 client sessions a month. Here is how we got there.
1. Start with the brand, not the keywords
SEO cannot fix a brand people do not trust. I designed the iSELF identity and logo from scratch and used it consistently across the website, social media, posters and the clinic itself. A recognisable brand earns more clicks from the same ranking position.
2. Map every high-intent search to the right page
I researched what people actually type when they need help — searches like “best psychologist in Dhaka” or “mental health services in Dhaka” — and grouped them by intent. Each service got its own optimised page, so a searcher lands exactly where they should instead of on a generic homepage.
3. Get the technical foundation right
- Clean site structure with internal links between related services
- Fast pages that work well on mobile
- Titles and meta descriptions written for people, not just bots
- XML sitemaps and Search Console monitoring to catch issues early
4. Win the local map pack
For a clinic, the Google Business Profile is often the first thing a patient sees. I set it up properly, kept the information accurate and built a steady flow of genuine reviews. iSELF–Dhanmondi now appears in the local pack for “mental health services in Dhaka” with a 5.0★ rating from 29 reviews.
5. Publish content that earns trust
In healthcare, Google rewards expertise and trustworthiness. Helpful, accurate content and curated resources are how iSELF came to lead the “Top rated” block for “best psychologist in Dhaka” and get cited as a source in Google’s AI Overview.
6. Pair organic with paid
SEO compounds slowly, so Meta and Google Ads drove client acquisition from day one, backed by audience and market research. The ad data also fed back into SEO, showing which messages and services people responded to most.
Search dominance is not one tactic. It is brand, content, technical SEO, local presence and paid media working as one system.
The results
- #1 organic ranking for “best mental health services”
- First place in Google’s “Top rated” block for “best psychologist in Dhaka”
- Cited in Google’s AI Overview for “top 10 best psychologist in dhaka”
- 5.0★ Google Business rating
- 300+ client sessions booked every month
Work with AU Prince
I help brands grow end-to-end — strategy, SEO, paid media, content and video. See my full work at auprince360.com/portfolio or email au.prince.eee.du.bd@gmail.com.
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